Search Engine Optimization(SEO) Course covering
1. Discussion on Search Engine Optimization (SEO)
- What is Search Engine Optimization (SEO)?
- Why does my website need SEO?
- Why can't the search engines figure out my site without SEO?
- Can I do SEO for myself?
- Order of SEO
2. Making your blog site: Blogger platform will be used
- Things to know before making a blog
- How to make a blog using blogger.com
- Keyword Research & Analysis using tools
- Identifying and building your initial keyword list
- SEO Friendly Domain Selection Process
- Website planning & Site Structure
-
• Your Target Audience
• Planning
• Maintenance
• Networking
• Branding
3. (Practical + Theory Session) On-Page Optimization:
- Title :
- Meta Description:
- Meta Keywords
- H1-H3 Tags
- Image ALT tag :
- Internal Links
- URL Structure:
- • Optimize Keywords in Title Tag
-
• Meta Tag Checker
• Optimize Keywords in Description Meta Tag
- • Optimize Keywords in Heading Tags
- • Optimize Image ALT tag
-
• Search Engine friendly URL optimization
• Optimize Keywords in URL
4. Off-Page Optimization:
Directory submission , RSS Submission , Social Bookmarking , Social Networking Sites ,
Guest Posting , Forum Posting , Comment Posting , Article Submission ,
Search Engine Submission , Sitemap Submission ,
The concept of Dofollow/ Nofollow Backlinks , Tiered link building process
5. Keyword Research
- Keyword Research and Selection
- Optimize Keywords in Anchor Text
- Optimize Your Keyword Density
- Keyword Density calculation formula and checking tool
- Text Modifiers to Emphasize Your Keywords
- Discussion on LSI Keywords
- Keyword Research Tips & Ideas
- Using Google Insights for Search and Google Trends for Keyword Research
6. Content Optimization:
- Setting up optimized Blog Post Title
- Word limit for an optimized Blog Post?
- Content Siloing
- Reducing Bounce Rate of Your Blog
7. Tools, Add-On’s & Extensions: Discussion on different SEO Tools
- Backlink checker tools, techniques and counts
- Checking the Backlink of a site/link
- Internet Business Promoter (IBP)
- StatCounter
- SEO Power Suite (Rank Tracker, Link Assistant, SEO Spy Glass, Web Site Auditor)
8. Social Media Optimization:
- FaceBook – Creating a facebook group and Fan Page to increase Branding and Exposure
- Google+ - Creating a Google group and Page to increase Branding and Exposure
- Twitter – Increasing Twitter followers and getting retweets
- LinkedIn – Building a professional profile expanding your visibility
- Pinterest – Building a new system of promotion and marketing
9. Backlink age, authority, popularity: Discussion on Backlinks
- Backlink age
- Backlink authority
- Backlink popularity
- How to get high quality backlinks
10. Search Engine Ranking Factors:
- Different SE Ranking factors will be discussed in more details.
11. Google Panda & Penguin Update and recovery tips
12. Google Webmaster Central
- Webmaster tools setup for SE
13. Google Web Analytics
- Web Analytics Code Install, Testing, and Optimization
14. Case Study
15. Open SEO Discussion
Course Summary:
Course Duration | : | 15 Days |
Total Hour | : | 45 Hours |
Numbr of Batch | : | 1 |
Next Batch Starting from May, 2013 | ||
Class Schedule | ||
Day | : | Sat,Mon,Wed |
Time | : | |
Duration | : | 3 hours per class |
Project | : | |
Course Fee Tk 5,000 |