Search Engine Optimization(SEO) Course - Habiganj IT

Search Engine Optimization(SEO) Course covering

 

All the techniques to develop a website with SEO

1. Discussion on Search Engine Optimization (SEO)

• What is Search Engine Optimization (SEO)?
• Why does my website need SEO?
• Why can't the search engines figure out my site without SEO?
• Can I do SEO for myself?
• Order of SEO

2. Making your blog site: Blogger platform will be used

• Things to know before making a blog
• Your Target Audience
• Planning
• Maintenance
• Networking
• Branding
• How to make a blog using blogger.com
• Keyword Research & Analysis using tools
• Identifying and building your initial keyword list
• SEO Friendly Domain Selection Process
• Website planning & Site Structure

3. (Practical + Theory Session) On-Page Optimization:

• Title :
• Optimize Keywords in Title Tag
• Meta Description:
• Meta Tag Checker
• Optimize Keywords in Description Meta Tag
• Meta Keywords
• H1-H3 Tags
• Optimize Keywords in Heading Tags
• Image ALT tag :
• Optimize Image ALT tag
• Internal Links
• URL Structure:
• Search Engine friendly URL optimization
• Optimize Keywords in URL

4. Off-Page Optimization:

Directory submission , RSS Submission , Social Bookmarking , Social Networking Sites , Guest Posting , Forum Posting , Comment Posting , Article Submission , Search Engine Submission , Sitemap Submission , The concept of Dofollow/ Nofollow Backlinks , Tiered link building process

5. Keyword Research

• Keyword Research and Selection
• Optimize Keywords in Anchor Text
• Optimize Your Keyword Density
• Keyword Density calculation formula and checking tool
• Text Modifiers to Emphasize Your Keywords
• Discussion on LSI Keywords
• Keyword Research Tips & Ideas
• Using Google Insights for Search and Google Trends for Keyword Research

6. Content Optimization:

• Setting up optimized Blog Post Title
• Word limit for an optimized Blog Post?
• Content Siloing
• Reducing Bounce Rate of Your Blog

7. Tools, Add-On’s & Extensions: Discussion on different SEO Tools

• Backlink checker tools, techniques and counts
• Checking the Backlink of a site/link
• Internet Business Promoter (IBP)
• StatCounter
• SEO Power Suite (Rank Tracker, Link Assistant, SEO Spy Glass, Web Site Auditor)

8. Social Media Optimization:

• FaceBook – Creating a facebook group and Fan Page to increase Branding and Exposure
• Google+ - Creating a Google group and Page to increase Branding and Exposure
• Twitter – Increasing Twitter followers and getting retweets
• LinkedIn – Building a professional profile expanding your visibility
• Pinterest – Building a new system of promotion and marketing

9. Backlink age, authority, popularity: Discussion on Backlinks

• Backlink age
• Backlink authority
• Backlink popularity
• How to get high quality backlinks

10. Search Engine Ranking Factors:

• Different SE Ranking factors will be discussed in more details.

11. Google Panda & Penguin Update and recovery tips

12. Google Webmaster Central

• Webmaster tools setup for SE

13. Google Web Analytics

• Web Analytics Code Install, Testing, and Optimization

14. Case Study

15. Open SEO Discussion 

 

 

Course Summary:

Course Duration	:	15 Days
Total Hour	:	45 Hours
Numbr of Batch	:	1
Next Batch Starting from May, 2013
Class Schedule
Day	:	Sat,Mon,Wed
Time	:
Duration	:	3 hours per class
Project	:
Course Fee Tk 5,000

 

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